Master of Science in Marketing
The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services. But in a globalized world that is changing rapidly, there are several new developments which affect current and future marketing practices:
Effective marketing has to combine well-established planning and research techniques with a process of adaptive experimentation for more rapid learning and improving decision accuracy.
Marketers encounter a growing availability and widespread use of databases derived from consumer surveys, scanner data, and interactive online media. In addition, search engines and social media have changed the way consumers obtain information, make decisions, and interact with each other and companies. This requires marketing professionals to possess advanced analytical and quantitative skills such as statistics, database marketing and market research, but also qualitative skills to better understand changing consumers' current and future purchase and consumption patterns.
The current economic crisis and scarce resources makes marketing performance measurement gaining importance in current management practice.
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Tuition fees Start dates Length |
Area of study Last update |
Length
Four semesters, full-time degree program
Start dates
every October
Application Deadline
WU employs a rolling admissions policy, allowing students to apply from the beginning of September until spring.
Rolling admissions for the academic year 2012/13 starting on September 1st, with the following four priority deadlines: September 30th, 2011; November 30th, 2011; January 31th, 2012 and March 31th, 2012
Teaching Language
English
Exams Required
n/a
Other Requirements
n/a
Application form
n/a